The Positive Outcome Of Giving
My newsletter subscribers were the first to know about this. Then why not share it with everyone else? Have you ever heard of the social psychology principle of reciprocity? Influence author Robert Cialdini popularised the rule in his book Influence, which states that people give back what they receive. That kind of situation has happened to us all. That annoying co-worker you feel obligated to invite because he/she also invited you is because he/she also invited you. And you feel obligated to reciprocate, don’t you? Marketers frequently employ the strategy of reciprocity. When you give with the expectation of receiving something in return, you are living the Golden Rule. Altruism, on the other hand, is a unique quality. As a result, this is a form of selfless giving. There is no expectation of compensation. There’s also what most thought leaders call “reciprocal altruism,” which comes from evolutionary biology. It’s referred