My newsletter subscribers were the first to know about this. Then why not share it with everyone else? Have you ever heard of the social psychology principle of reciprocity? Influence author Robert Cialdini popularised the rule in his book Influence, which states that people give back what they receive. That kind of situation has happened to us all. That annoying co-worker you feel obligated to invite because he/she also invited you is because he/she also invited you. And you feel obligated to reciprocate, don’t you? Marketers frequently employ the strategy of reciprocity. When you give with the expectation of receiving something in return, you are living the Golden Rule.
Altruism, on the other hand, is a unique quality. As a result, this is a form of selfless giving. There is no expectation of compensation. There’s also what most thought leaders call “reciprocal altruism,” which comes from evolutionary biology. It’s referred to in a variety of ways. Ultimately, it comes down to this: Be generous.
There are three reasons why that’s a good idea.
Gifting is a great way to show off your knowledge and abilities to others. People will be more likely to hire or purchase from you as a result of this. The act of giving makes you unique among your peers. Giving benefits both the giver and the receiver.
The first thing – to note is that it’s simple. Surely, you don’t ask someone to have sex with you on the first date. A promotion isn’t given to anyone who isn’t contributing. There are a number of factors to consider when purchasing a book from an author. After reading several articles or signing up for the newsletter, you should consider purchasing the book.
Second – we live in a self-centred society. All of the time, it’s all about me. You’ll be bombarded with offers to buy things you don’t need. They also pretend to be generous. However, this is not the case. A few marketing books have given them some ideas, and they try to use “giving” as a sales tactic. Because it’s not real, we can tell. When you give without expecting anything in return, it’s a completely different experience. By doing so, you’ll stand out from the rest.
It’s easy to overlook the third point (the win-win of giving) -. As a result of writing articles, I’ve been able to sharpen my writing abilities. It’s a win-win situation for both parties. You’re getting something of value for nothing. In addition, my ability to think, analyse, and write has improved. That’s why Seth Godin, one of the most prominent marketing thinkers, encourages everyone to blog. That’s exactly right, in my opinion. Regardless of what you’re doing, there’s one thing you should always remember. My mentor taught me this: “Life is a business. “Remember why you’re doing what you’re doing at all times. And don’t forget to inquire. Getting more freelancing clients can be attained by blogging.
Do you offer your services for free in order to break into a new market?
In order to expand your knowledge, are you willing to work for free?
What you do must have a purpose. To do otherwise would be pointless.
In pragmatist philosophy, this is also an important principle. It is important to remember that nothing in this world will happen on its own. You can’t always count on people to give back. Then, after you’ve given it all away, ask.
Ask for a raise if you’d like one.
Ask if you want people to buy your book.
Ask if you want to be hired.
You’ll save a lot of money if you do that. It’s a two-way street. However, this isn’t always the case. To most people, taking is preferable to giving So, if you do decide to give, you’ll be noticed. Is that what you mean? A person who gives more than he or she takes will eventually reap the benefits. I don’t care about altruism or changing the world; it’s not about that. Creating a win-win situation is the goal. That’s what generosity is all about. Try it out.
